INGENUA
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Pieter Willemyns came into contact
with Umbrosa when he was finishing
his design studies in 2007. His
openness and creativity led to
groundbreaking concepts in terms of
shade-creation. He has since grown
to become responsible for Design and
Product Development at Umbrosa.
True to the company’s strategy,
Pieter wants to design products that
are smarter, more creative, less
complicated, and surprising. He wants
to make shade like no-one
has ever before.
PIETER WILLEMYNS
People have been creating shade for centuries with
the help of tarpaulins and canvas… But thanks to the
creativity of Pieter Willemyns and the ingenuity of Jimmy
Vanhoucke, Ingenua brings you beauty and functionality.
Thanks to an ingenious slide system, a taut shade fabric
can be adjusted easily, making it possible for you to adjust
the stand of the fabric with the angle of the sun. With
its sober lines and contemporary forms, Ingenua turns
your garden into an outdoor room where beauty and
functionality vie for pride of place.
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‘SIMPLICITY IS
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SOPHISTICATION’
